Since the evolution of mobile technology in India, the technology is gaining its population at a fast pace. And in the present scenario of smartphone market, there are millions of smartphone users and even more and more are being added to the list every day. And with this rising numbers of users, the businesses are also moving forward for utilizing the benefits of mobile technology. Therefore, bulk sms services has become a part of almost every business strategies for both small, medium, or large sized business. Since the adoption of SMS marketing strategy, it has been the most effective tool for promoting, advertising and marketing the business to its potential customers. Also, it is a great of interacting with the current customer base of a business. However, it is not possible to send individual SMS to the huge list of present and potential customers manually. And therefore, the Bulk SMS in India service introduced where the business owner can send alert, notification, reminders, or updates to a number of people at the same time without putting much of manual efforts to lighten the further process, businesses can also make use of SMS Gateway that has the capability of eliminating the bad network barriers to improving the effectiveness and reliability of the bulk SMS. All such things prove that the mobile phones have not just been the tool of communication but, the technology had moved beyond the expectations. We would have never thought of utilizing the benefits of mobile technology for successful business strategies.